Amazon is entering the fitness tracker market with the launch of a wrist band that measures activity, sleep and other health metrics. A key point of differentiation from competitors such as Apple and FitBit, Amazon’s device will analyze body fat percentage and monitor emotional health.
The device measures body fat percentage through full-body selfies that users submit to the app, which create a “3D body model.” It will also tell you how your body fat compares with other people of the same sex and age, as well as letting you visualize what you would look like with more or less body fat.
The second interesting feature is the emotional health monitor. The device measures the tone of your voice to determine how energetic and positive you sound.
The Halo Band costs $99.99 and the optional service (for more advanced features) costs $3.99 per month. Amazon is launching an introductory price of $64.99 that includes six months of the service free for Amazon Prime members.
The Halo is one of many recent moves by Amazon in the health and wellness space, as it recently acquired online pharmacy Pillpack and has a healthcare partnership with JP Morgan Chase and Berkshire Hathaway.