More than 31,000 people have now registered on the Rock ‘n’ Roll Virtual Running Club platform, where they have access to a series of weekly challenges, races and rewards. Last weekend, was the third race in the series, called VR3, and this upcoming weekend will be the fourth installment, called VR4. Participants in previous races have come from over 80 nations and range in age from 18 to 82.
“For over twenty years, the Rock ‘n’ Roll Marathon Series community has been Bringing Fun to the Run® through a mixture of music, community and celebrating achievement,” says Andrew Messick, President & CEO for The IRONMAN Group. “At our core, it is about finding fun and motivation in the moments that challenge us. While this seems truer and more important than ever before, this has always been the brand’s heartbeat. We believe that this new Rock ‘n’ Roll Virtual Running Club will enable the running community to stay active, find structure and reach their finish lines in a positive, flexible and safe environment as they come together through a common passion.”
To compete and earn rewards, users track their activity with a compatible device and it gets uploaded to a digital dashboard. The virtual races take place weekly and begin on Fridays at 2 p.m. ET and close on Sundays at 8 p.m. ET. The next race kicks off on Friday, May 15th at 2pm ET.
How it Works
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Create a profile and link it to a fitness tracking app.
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Track your training, challenges and races via the Rock ‘n’ Roll dashboard.
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Earn points for completing challenges and races.
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Get exclusive access to rewards and swag.
For details and specifics regarding the Rock ‘n’ Roll running series, visit the website.